Mobility at Sea - Leaflet design
Brief:
Mobility at Sea needed a fresh, engaging leaflet to connect with their target audience — individuals who require special mobility equipment while on cruise ships. The goal was to convey a strong, positive message: happy people, creating happy memories, without being defined or restricted by their disability or way of living.
Mobility at Sea needed a fresh, engaging leaflet to connect with their target audience — individuals who require special mobility equipment while on cruise ships. The goal was to convey a strong, positive message: happy people, creating happy memories, without being defined or restricted by their disability or way of living.
Approach:
This award-winning company is recognised worldwide, so the design needed to look proud, confident, and professional while still feeling welcoming and uplifting. I opted for a bright, clean layout with large, emotive imagery showing real joy and independence. The balance of lifestyle photography with product and service details ensures that the audience sees both the emotional benefit and the practical solution.
This award-winning company is recognised worldwide, so the design needed to look proud, confident, and professional while still feeling welcoming and uplifting. I opted for a bright, clean layout with large, emotive imagery showing real joy and independence. The balance of lifestyle photography with product and service details ensures that the audience sees both the emotional benefit and the practical solution.
Fresh typography, dynamic angles, and a bold use of brand colours helped the leaflet stand out from traditional corporate materials, giving it a modern and approachable feel. QR codes were integrated to make contact and booking quick and accessible.
Outcome:
A two-sided leaflet that captures attention, builds trust, and reflects Mobility at Sea’s mission to make cruising accessible to all. The finished design presents the company as a leader in their sector — confident, caring, and committed to helping customers create unforgettable memories.
A two-sided leaflet that captures attention, builds trust, and reflects Mobility at Sea’s mission to make cruising accessible to all. The finished design presents the company as a leader in their sector — confident, caring, and committed to helping customers create unforgettable memories.
